While the exact origins are in doubt, we doknow the name of the man who was responsible for taking UGGs global. In 1979,Brian UggUltra Tall Smith established UGG Holdings, Inc. in the United States. The formerAustralian surfer had been using UGGs for years, as they were a popular form offootwear with surfers Down Under. Soon after Smith sold his company to DeckersOutdoor Corporation in 1995, the boots became a fashion trend.
They first appeared on the famous feet offashionable-conscious celebrities like Kate Hudson and Pamela Anderson, whichmeant they were Ugg ClassicShort also appearing on the covers of countless magazines. Before long, itseemed like every teenage girl in America was wearing them. In theblink of an eye the trend spread to Europe andthen around the world. Sales of UGGs went from a respectable $14.5 million in1995 to an incredible $689 million dollars in 2008, making them more than justa fashion fad.
They were a trend. To answer our originalquestion, Deckers Outdoor Corporation was the American manufacturer that held AustraliaUgg the trademark to the UGGs name. But in 2006, an Australian regulatoragreed with the locals and removed UGG from the register of trademarks. Thismeans that any company that wants to make UGGs-style boots can use the word intheir name. Styles As we mentioned, the word UGG has always been used todescribe boots that are made from sheepskin. Tanners turn the wool into leatherand the upper part of most boots is constructed with fleece on the inside.
Thesoles are often synthetic and the stitching is typically prominent on theoutside of the boot. In fact, the conspicuous outside stitching is often theeasiest way to spot a genuine pair of UGGs. While it is true that most UggClassic Short Sand people purchase UGGs because they are fashionable andtrendy, they quickly discover that they are also comfortable, well-made boots.Not only are they tough, but the natural animal skins and fibers help keep thefeet toasty and dry. Who Buys UGGs?
Because they are an establish fashiontrend, people who care about fashion will always be their core customers, andthat means girls and young women. But you don't go from annual sales of a $14million to $698 million in thirteen years without expanding your customer base.Most of the companies that manufacturer WomensDiscount Ugg UGGs these days make models for girls, boys, men, and women.Some of the larger brands even offer boots or booties for infants and babies.UGGs for Women and Girls Since they are far more popular with the fairer sex,UGGs are available in a variety of styles and colors for female customers.
In addition to the classic slip-on version,there are now lace-up boots and heights that go from above the ankles up to theUggClassic Cardy 5819 knee. The two most popular styles are the Short bootsand the Classic Tall. For women who refuse to wear natural animal products,most manufacturers offer a synthetic version of the boots at affordable prices.
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